Something has changed in how people find and choose a personal injury lawyer. And if you run a law firm, you should be paying attention.
For a long time, I thought the market was split into two groups: people who hired the big advertisers and people who intentionally sought out boutique firms.
There are still people who prefer one over the other. But what I'm seeing more and more is overlap.
Clients are calling us and the big advertisers. They’re comparing firms. And in many cases, they’re calling us after firing a higher-volume advertising firm.
Is this unique to major metros like mine (Atlanta)? I'm not sure.
But I've definitely noticed a shift over the last 5 years or so.
There's more indifference to whether the firm advertises. Advertising is ubiquitous, and this has resulted in people being much less hesitant about hiring advertising law firms than they may have been before.
Instead, consumers focus on top-of-mind awareness, speed of response, and sometimes they focus solely on cost.
Does this mean everyone needs to up their advertising budgets and focus on a multi-channel marketing strategy? Of course not. But it does mean you need to be aware of the shift and be intentional about your marketing.
You can't simply do good work and hope you'll get cases.
Do you agree? Join the conversation with me on LinkedIn.
